Festival and events management :  an international arts and culture perspective / 
edited by Ian Yeoman [and others]. 
 - Amsterdam ;  Boston :  Elsevier Butterworth-Heinemann,  2004. 
 - 1 online resource (xxi, 418 pages) :  illustrations 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Foreword by Peter Irvine, Director of Unique Events, Edinburgh: Festivals, events and the cultural experience: Arts, leisure & cultural concepts (Ali-Knight, Robertson); An overview of events management (Jones, Morgan, Salem); Festivals, events & the destination (Derret) -- Managing the arts, culture and leisure experience: Event design and management (James and Brown); Visitor management for festival and events (Yeoman, Robertson, McMahon-Beattie); Service quality and managing your people (Drummond and Anderson); The implications and process of using IT within events organisations (Knox) -Marketing, revenue and retail operations: Events and detination dynamic (Robertson, Wardrop); Marketing information for the events industry (Wood); Merchandising and Retail (Doyle); Festival and events catering operations (Fields, Stansbie); Principles and applications in ticketing and reservations management (Beaven, Laws)- Policies and strategies of art and leisure event management; Politics, public policy and the destination (Hall, Rusher); Events management in the context of New Zealand's art, leisure and cultural sectors (Harrison, McDonald); The economics and evaluation of festival and events (Carlsen); A strategic approach for the use of sponsorship in the events industry (Masterman); The behavioural aspects of financial management (Raj); Risk and decision making in event management (Laybourn) -- Case studies and contemporary issues of arts and leisure festivals and events: Social and environmental impacts -- attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival (Mason, Beaumont-Kerridge); Wine tourism events (Novelli); Edinburgh's winter festivals (Wardrop, Robertson); Sponsorship, funding and strategic function -- Carling festival and V-festival (Raj, Walters); The Anglesey Sea symposium (Matthews); A critical examination of Sydney's 2000 Olympic Games (Waitt); Index. 
<br/><br/>Use copy 
<br/><br/> Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource. * Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives * Demonstrates how to manage and market the arts and leisure experience * International case studies from Europe, New Zealand, Australia and USA. 
<br/><br/><br/>Electronic reproduction. <br/>[S.l.] : <br/>HathiTrust Digital Library, <br/>2010. 
<br/><br/><br/>Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. <br/>http://purl.oclc.org/DLF/benchrepro0212 
<br/><br/><label>ISBN: </label>1417507764 9781417507764 9780750658720 075065872X 0080477704 9780080477701 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events--Management.<br/>Festivals--Management.<br/>Événements spéciaux--Gestion.<br/>Festivals--Gestion.<br/>SOCIAL SCIENCE--Customs & Traditions.<br/>Festivals--Management.<br/>Special events--Management.<br/>Festivals.<br/>Evenementen.<br/>Cultuur.<br/>Management.<br/>Evenemangsmarknadsföring.<br/>Festivaler.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>GT3405  / .F477 2004eb