TY  - BOOK
AU  - Morrison,Alison J.
AU  - Rimmington,Mike
AU  - Williams,Claire
ED  - ScienceDirect eBooks.
TI  - Entrepreneurship in the hospitality, tourism and leisure industries
SN  - 9780750640978
AV  - HB615 .M678 1999eb
PY  - 1999///
KW  - Entrepreneurship
KW  - Hospitality industry
KW  - Management
KW  - Tourism
KW  - Leisure industry
KW  - BUSINESS & ECONOMICS
KW  - Industries
KW  - Hospitality, Travel & Tourism
KW  - bisacsh
KW  - fast
KW  - Ondernemerschap
KW  - gtt
KW  - Toeristenindustrie
KW  - swd
KW  - Freizeitindustrie
KW  - Gastgewerbe
KW  - Intrapreneuring
KW  - Tourismus
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; The process of entrepreneurship; Entrepreneurs; Corporate entrepreneurship; Environment for enterprise; Finance, business planning and entrepreneurship; Operations and management of entrepreneurial organizations; Marketing and entrepreneurship; Strategy and entrepreneurship; Entrepreneurship, an overview
N2  - Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. This new text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneurial themselves. The text unites appropriate theory with copious real world examples giving the student, manager or trainer a powerful framework for understanding every aspect of this vital business function. Rigorously developed by authors with wide teaching and industry experience it contains: *Clear learning objectives and teaching structure *Up-to-date cases throughout *The widest possible coverage of the latest research and literature *A clear focus on the dynamic hospitality, tourism and leisure sector. Entrepreneurship in the Hospitality, Tourism and Leisure Industries is an essential teaching tool and reference on all serious academic and professional courses and gives a uniquely powerful overview of the subject for students and trainees. Up-to-date cases throughout and a major cumulative case running through the text The widest possible coverage of the latest research and literature with a clear focus on the dynamic hospitality, tourism and leisure sector Foreword by Rocco Forte
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ER  -