TY  - BOOK
AU  - Marquardt,Michael J.
ED  - ScienceDirect eBooks.
TI  - The global advantage: how world-class organizations improve performance through globalization 
T2  - Improving human performance series
SN  - 9780884153580
AV  - HD2755.5 .M364 1999eb
PY  - 1999///
KW  - International business enterprises
KW  - Organizational effectiveness
KW  - Corporate culture
KW  - BUSINESS & ECONOMICS
KW  - International
KW  - General
KW  - bisacsh
KW  - fast
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Front Cover; The Global Advantage: How World-Class Organizations Improve Performance Through Globalization; Copyright Page; Contents; Acknowledgments; Preface; Chapter 1 A Global World; Chapter 2 Power and Challenges of the Global Company; Chapter 3 The GlobalSuccess Model; Chapter 4 Creating a Global Corporate Culture; Chapter 5 Globalizing Human Resources; Chapter 6 Strategies for Global Success; Chapter 7 Globalizing Operations; Chapter 8 Globalizing Structures; Chapter 9 Globalizing Learning; Chapter 10 Global Steps Toward Global Success
N2  - In an economy where companies must globalize or perish, only a few have successfully taken their business to the world level. 'The Global Advantage' zeros in on 40 preeminent global companies, located across six continents. A key feature of this book is the author's 'GlobalSuccess' model, based on the research and work he has done with hundreds of global executives around the world. 'The Global Advantage' reveals his discoveries and evaluates how these leaders are bringing their corporations into the global stratosphere. The 'GlobalSuccess' model, build upon the authors experiences and ideas, shows you how to globalize your: * corporate culture * human resources * strategies * operations * structure * learning You will find specific strategies and principles for globalizing your organization's six dimensions, as defined by the 'GlobalSuccess' model, as well as what steps your company should take to move toward global status. In addition, the 'GlobalSuccess' capability and readiness profile helps you to measure the current level of globalization in your company, as well as how your company's globalization compares with that of your competitors. Case studies include: General Electric; Whirlpool; Colgate-Palmolive; Shell; Warner-Lambert; Toshiba; Coca-Cola; Xerox; Federal Express and Hewlett-Packard. Case studies include: General Electric; Whirlpool; Colgate-Palmolive; Shell; Warner-Lambert; Toshiba; Coca-Cola; Xerox; Federal Express and Hewlett-Packard
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ER  -