TY  - BOOK
AU  - Jackson,Steve
ED  - ScienceDirect eBooks.
TI  - Cult of analytics: driving online marketing strategies using Web analytics 
T2  - E-marketing essentials
SN  - 9781856176118
AV  - HF5415.1265 .J23 2009
PY  - 2009///
KW  - Internet marketing
KW  - Web usage mining
KW  - BUSINESS & ECONOMICS
KW  - Marketing
KW  - Telemarketing
KW  - bisacsh
KW  - Multilevel
KW  - Mail Order
KW  - Direct
KW  - E-Commerce
KW  - Internet Marketing
KW  - fast
KW  - Electronic books
KW  - local
N1  - Includes index; The Organizational Hub and Spoke Method; Understanding Reach, Engage, Activate and Nurture (REAN); How to develop KPIs; Quick Wins and How to Use Them; The Tools of the Trade; Developing and Measuring Motivational and Behavioral Personae; Using the Insight Model to Improve Conversion and Retention; Simplified Reporting; The Proliferation Process
N2  - If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that. Even more, it will give you an actionable plan to transform the culture of your organization into one that uses web analytics on a daily basis, focusing on real changes you can make to your department and processes to transform the way your business works. With examples from dozens of companies ranging from small businesses, to consumer sites like Amazon, to some of the largest companies in the world including Tesco and Google, Cult of Analytics demonstrates just how to apply web analytics to your business. * Unique: demand from marketers for a guide to building web analytics into business * Real-world examples show what does and doesn't work online to meet online business objectives * Covers both the technicalities of web analytics and the strategy behind using them in one handy guide to give marketers the complete picture
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ER  -