Phillips, Loreen S. <br/><br/>
Cruise to success :  How to steer your way through the murky waters of marketing your library / 
Loreen S. Phillips. 
 - Oxford [Oxford] :  Chandos Publishing,  2009. 
 - 1 online resource (1 ebook (134 pages)). 
 - Chandos information professional series .
 - Chandos information professional series. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction -- Why should libraries market themselves? The library as a corporation --Creating a SWOT analysis -- Areas to consider in a marketing campaign -- Merchandising and branding --Marketing strategy -- Poster guidelines -- Other tools of communication: news announcements, public relations, newsletters and annual reports -- References, further reading and resources. 
<br/><br/> Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library's resources. 
<br/><br/><label>ISBN: </label>9781780630021 1780630026 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Libraries--Marketing.<br/>LANGUAGE ARTS & DISCIPLINES--Library & Information Science--General.<br/>Bibliotecas--Marketing.<br/>Libraries--Marketing.<br/>Marketing<br/>Öffentlichkeitsarbeit<br/>Bibliothek.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>Z716.3