TY - BOOK AU - Phillips,Loreen S. ED - ScienceDirect eBooks. TI - Cruise to success: How to steer your way through the murky waters of marketing your library T2 - Chandos information professional series SN - 9781780630021 AV - Z716.3 PY - 2009/// KW - Libraries KW - Marketing KW - LANGUAGE ARTS & DISCIPLINES KW - Library & Information Science KW - General KW - bisacsh KW - Bibliotecas KW - embne KW - fast KW - gnd KW - Öffentlichkeitsarbeit KW - Bibliothek KW - swd KW - Electronic books KW - local N1 - Includes bibliographical references and index; Introduction -- Why should libraries market themselves? The library as a corporation --Creating a SWOT analysis -- Areas to consider in a marketing campaign -- Merchandising and branding --Marketing strategy -- Poster guidelines -- Other tools of communication: news announcements, public relations, newsletters and annual reports -- References, further reading and resources N2 - Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library's resources UR - http://ezproxy.alfaisal.edu/login?url=https://www.sciencedirect.com/science/book/9781843344827 ER -