TY  - BOOK
AU  - Garofalo,Denise
ED  - ScienceDirect eBooks.
TI  - Building Communities: Social Networking For Academic Libraries
T2  - Chandos Publishing Social Media Ser
SN  - 1306176905
AV  - Z675 
PY  - 2013///
KW  - Online social networks
KW  - Library applications
KW  - Academic libraries
KW  - Information technology
KW  - Social media
KW  - Libraries and community
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; 1. The whats and whys of social networking for academic libraries -- 2. How to approach the implementation of social media technologies -- 3. Case studies of academic libraries and social media networking -- 4. First steps -- 5. Make the connection : posting on social media -- 6. Evaluating the impact of social media in academic libraries -- 7. Closing thoughts
N2  - A robust social media campaign can provide academic libraries with a means to showcase library resources, highlight content and events, and attract students to sample what the library has to offer. "Building Communities" is a handbook to implement social media technologies for academic libraries. It is a guide to planning and implementing a successful social media campaign and evaluating its impact. This title covers the beginning of social networking in the academic context, how to implement use of social media technologies, and evaluating their use. The final section considers the future and asks: "Whats next?"
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UR  - http://ezproxy.alfaisal.edu/login?url=https://www.sciencedirect.com/science/book/9781843347354
ER  -