Customer share marketing how the world's great marketers unlock profits from customer loyalty - Osenton, Tom.; Safari eBooks (Upper Saddle River, N.J. : Financial Times Prentice Hall, 2002)
Machine generated contents note: PART I: THE BATTLE FOR MARKET SHARE 1 -- CHAPTER 1: THE WEB WEIGHS IN 3 -- CHAPTER 2: THE CENTURY OF MARKET SHARE 21 -- CHAPTER 3: MARKETING THROUGH THE CHAOS 31 -- CHAPTER 4: THE CENTURY OF CUSTOMER SHARE 49 --PART II: UNLOCKING THE POWER -- OF CUSTOMER LOYALTY 63 -- CHAPTER 5: MARKETING ONE-TO-ONE COMES OF AGE 65 -- CHAPTER 6: SELLING DIRECT COMES OF AGE 79 -- CHAPTER 7: MAXIMIZING YOUR CUSTOMER TOUCHES 93 -- CHAPTER 8: PERMISSION, PRIVACY, AND PROTECTION 109 -- CHAPTER 9: CUSTOMER SHARE MARKETING 127 --PART III: ACQUIRING CUSTOMERS AND -- PERMISSION 145 -- CHAPTER 10: FEEDING THE FUNNEL: HOW TO ACWUIRE -- CUSTOMERS AND PERMISSION 147 -- CHAPTER 11: ACqUIRING CUSTOMERS AND PERMISSION: -- BEST PRACTICES 161 -- PART IV: RETAINING CUSTOMERS -- AND GROWING CUSTOMER SHARE 203 -- CHAPTER 12: WORKING THE LIST: HOW TO RETAIN -- CUSTOMERS AND GROW CUSTOMER SHARE 205 -- CHAPTER 13: RETAINING CUSTOMERS -- AND GROWING CUSTOMER SHARE: -- BEST PRACTICES 217 --PART V: MARKETING IN THE NEXT -- ECONOMY 257 -- CHAPTER 14: MAXIMIZING THE POWER OF MASS -- AND DIRECT MARKETING 259 -- INDEX 275.
Includes index.
Available also in a print edition.
Electronic reproduction.
Mode of access: World Wide Web.
Made available through: Safari Books Online, LLC.
Keywords: Customer loyalty; Relationship marketing; Electronic books