Customer relationship management the bottom line to optimizing your ROI - Anton, Jon.; Petouhoff, Natalie L.; Safari eBooks (Upper Saddle River, N.J. : Prentice Hall, 2002)
Includes bibliographical references (p. 246-249) and index.
Available also in a print edition.
Electronic reproduction.
Mode of access: World Wide Web.
Made available through: Safari Books Online, LLC.
Keywords: Customer relations -- Management -- Case studies; Customer relations -- Management -- Statistical models; Electronic books