Warner, Fara. <br/><br/>
The power of the purse   how smart businesses are adapting to the world's most important consumers /   [electronic resource] :  
Fara Warner ; [edited by] Paula Sinnott, Christy Hackerd. 
 - Indianapolis, IN :   Prentice Hall,   2005. 
 - p. cm. 
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<br/><br/><br/>Electronic reproduction.  <br/>Boston, MA :  <br/>Safari,  <br/>2005.  <br/>Available via World Wide Web. 
<br/><br/><br/>Mode of access: World Wide Web. 
<br/><br/>Made available through: Safari Books Online, LLC. 
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<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.