Urban, Glen L. <br/><br/>
Don't just relate-- advocate!   a blueprint for profit in the era of customer power /   [electronic resource] :  
Glen Urban. 
 - Upper Saddle River, New Jersey :   Wharton School Pub.,   c2005. 
 - xvi, 234 p. :   ill. ;   24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Now is the time to advocate for your customers -- The Internet creates customer power -- The balance of push and trust is shifting -- Customer power is all around you -- Theory A : the new paradigm -- Where are you positioned on the trust dimensions? -- Is advocacy for you? -- Tools for advocacy -- Questions and answers about customer advocacy -- Moving to advocacy -- The advocacy imperative. 
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<br/><br/><br/>Electronic reproduction.  <br/>Boston, MA :  <br/>Safari,  <br/>2005.  <br/>Available via World Wide Web. 
<br/><br/><br/>Mode of access: World Wide Web. 
<br/><br/>Made available through: Safari Books Online, LLC. 
<br/><br/><label>ISBN: </label>
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations--Public relations.<br/>Customer relations.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .U73 2005 
<br/><br/><label>Dewey Class. No.: </label>658.812