Don't just relate-- advocate! a blueprint for profit in the era of customer power - Urban, Glen L.; Safari eBooks (Upper Saddle River, New Jersey : Wharton School Pub., 2005)
Now is the time to advocate for your customers -- The Internet creates customer power -- The balance of push and trust is shifting -- Customer power is all around you -- Theory A : the new paradigm -- Where are you positioned on the trust dimensions? -- Is advocacy for you? -- Tools for advocacy -- Questions and answers about customer advocacy -- Moving to advocacy -- The advocacy imperative.
Includes bibliographical references and index.
Available also in a print edition.
Electronic reproduction.
Mode of access: World Wide Web.
Made available through: Safari Books Online, LLC.
Keywords: Corporations -- Public relations; Customer relations; Electronic books