Zheng, Fang,  1963- <br/><br/>
How effective is location-targeted mobile advertising? / 
Zheng Fang, Xueming Luo, Megan E. Keith. 
 -  2015. 
 - 1 online resource (1 volume) 
<br/><br/><label>Source: </label>CL0500000584  Safari Books Online 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Cell phone advertising.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF6146.C45