TY  - BOOK
AU  - Zheng,Fang
AU  - Luo,Xueming
AU  - Keith,Megan E.
ED  - Safari eBooks.
TI  - How effective is location-targeted mobile advertising?
AV  - HF6146.C45 
PY  - 2015///
CY  - Cambridge, MA
PB  - MIT
KW  - Advertising
KW  - Cell phone advertising
KW  - Electronic books
KW  - local
UR  - http://ezproxy.alfaisal.edu/login?url=http://academic.safaribooksonline.com/?uiCode=sdl&xmlId=53863MIT56203
ER  -