TY  - BOOK
AU  - Urban,Glen L.
AU  - Sultan,Fareena
ED  - Safari eBooks.
TI  - The case for 'benevolent' mobile apps
AV  - HF5415.5 55 
PY  - 2015///
CY  - Cambridge, MA
PB  - MIT
KW  - Relationship marketing
KW  - Customer services
KW  - Communication systems
KW  - Mobile apps
KW  - Cell phone advertising
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references
UR  - http://ezproxy.alfaisal.edu/login?url=http://academic.safaribooksonline.com/?uiCode=sdl&xmlId=53863MIT56219
ER  -