TY  - BOOK
AU  - Tate,Wendy L.
AU  - Mollenkopf,Diane
AU  - Stank,Theodore P.
AU  - Silva,Andr(acute)ea Lago da
ED  - Safari eBooks.
TI  - Integrating supply and demand: at many companies, sales generaton activities have become disconnected from the operational activities required to fulfill that demand, resulting in conflicting objectives and foregone business opportunities. Bringing the supply and demand sides of an enterprise together can represent a significant opportunity for efficiency  and value creation 
AV  - HD38.5 
PY  - 2015///]
CY  - [Massachusetts]
PB  - Massachusetts Institute of Technology
KW  - Business logistics
KW  - Management
KW  - Electronic books
KW  - local
N1  - "Reprint #56403."; From MIT Sloan Management Review, Vol. 56, no. 4 (Summer 2015)
UR  - http://ezproxy.alfaisal.edu/login?url=http://academic.safaribooksonline.com/?uiCode=sdl&xmlId=53863MIT56403
ER  -