The power of consumer stories in digital marketing : new research finds that sharing consumers' positive stories about a brand can be a highly effective online marketing strategy - Gosline, Ren(acute)ee Richardson; Lee, Jeffrey; Urban, Glen L.; Safari eBooks ([Cambridge, Massachusetts] : MIT Sloan Management Review, 2017)
Description based on online resource; title from cover (viewed November 13, 2017).
"Reprint #58424."
Keywords: Internet marketing; Marketing -- Psychological aspects; Electronic books