TY  - BOOK
AU  - Gosline,Ren(acute)ee Richardson
AU  - Lee,Jeffrey
AU  - Urban,Glen L.
ED  - Safari eBooks.
TI  - The power of consumer stories in digital marketing: new research finds that sharing consumers' positive stories about a brand can be a highly effective online marketing strategy 
AV  - HF5415.1265 
PY  - 2017///
CY  - [Cambridge, Massachusetts]
PB  - MIT Sloan Management Review
KW  - Internet marketing
KW  - Marketing
KW  - Psychological aspects
KW  - Electronic books
KW  - local
N1  - "Reprint #58424."
UR  - http://ezproxy.alfaisal.edu/login?url=http://academic.safaribooksonline.com/?uiCode=sdl&xmlId=53863MIT58424
ER  -