Seufert, Eric Benjamin.

Freemium economics leveraging analytics and user segmentation to drive revenue / [electronic resource] : Eric Benjamin Seufert. - Waltham, MA : Morgan Kaufman, c2014. - 1 online resource (1 v.) : ill.

Includes bibliographical references and index.

9780124166981 0124166989

CL0500000387 Safari Books Online


Pricing.
Bundling (Marketing)
Marketing.
Demand (Economic theory)
Consumption (Economics)
Computer software industry--Case studies.


Electronic books.