Marketing strategy from the masters  collections.  [electronic resource] : 

 - Upper Saddle River, N.J. :  FTPress Delivers,  c2011. 
 - 1 online resource (1 v. (various pagings)) :  ill. 
 - FTPress Delivers collections .
 - FTPress Delivers collections. .
<br/><br/> Title from resource description page (viewed Feb. 4, 2011). 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/> Marketing in the public sector /  Marketing metrics, 2nd ed. /  Six rules for brand revitalization /  Real-time marketing for business growth /  Philip Kotler, Nancy Lee --  Paul W. Farris ... [et al.] --  Larry Light and Joan Kiddon --  Monique Reece. 
<br/><br/> "Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success ... apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI ... tightly link marketing with business performance ... bring powerful marketing strategies to the public sector ... and much more! From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon."--Resource description page. 
<br/><br/><label>ISBN: </label>9780132617642 0132617641 
<br/><br/><label>Source: </label>CL0500000084  Safari Books Online 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Social aspects.<br/>Branding (Marketing)
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.