Amerland, Dave.

Google semantic search search engine optimization (SEO) techniques that get your company more traffic, increase brand impact and amplify your online presence / [electronic resource] : David Amerland. - Indianapolis, Ind. : Que, 2013, c2014. - 1 online resource (1 v.) : ill.

Includes bibliographical references and index.

What is semantic search? -- What is the knowledge graph? -- What is new in SEO? -- Trust and author rank -- What is TrustRank? -- How content became marketing -- Social media marketing and semantic search -- There is no longer a "first" page of Google -- The spread of influence and semantic search -- Entity extraction and the semantic web -- The four Vs of semantic search -- How search became invisible.

9780133434187 0133434184

CL0500000264 Safari Books Online


Google.


Web search engines.
Internet marketing.


Electronic books.