Selling for entrepreneurs - Lennon, Kathryn; Safari eBooks (Harlow, England : Pearson Education, 2009)
How and why people buy -- The psychology of selling -- What are you selling? -- Prospecting for opportunities -- Pitching your business -- Overcoming objections -- Managing your sales -- Closing techniques -- Indirect selling -- Aida -- Neuro linguistic programming and hypnotic sales -- The sales process.
Description based on print version record.
Includes index.
Keywords: Selling -- Psychological aspects; Electronic books