Actionable web analytics using data to make smart business decisions / [electronic resource] :
Jason Burby, Shane Atchison.
- Indianapolis, Ind. : Wiley, 2007.
- Safari Books Online. .
Includes index.
Electronic reproduction. Boston, Mass. : Safari Books Online 2007 Mode of access: World Wide Web. Available to subscribing institutions.
9780470124741 0470124741
CL0500000017 Safari Books Online
Web usage mining. Data mining. Internet users--Data processing.--Statistics Business enterprises--Computer networks. Electronic commerce. Internet marketing. Web sites--Design.