Burby, Jason.

Actionable web analytics using data to make smart business decisions / [electronic resource] : Jason Burby, Shane Atchison. - Indianapolis, Ind. : Wiley, 2007. - Safari Books Online. .

Includes index.


Electronic reproduction.
Boston, Mass. :
Safari Books Online
2007
Mode of access: World Wide Web.
Available to subscribing institutions.

9780470124741 0470124741

CL0500000017 Safari Books Online


Web usage mining.
Data mining.
Internet users--Data processing.--Statistics
Business enterprises--Computer networks.
Electronic commerce.
Internet marketing.
Web sites--Design.


Electronic books.