Harwood, Martin. <br/><br/>
Landing page optimization for dummies  [electronic resource] / 
by Martin Harwood and Mike Harwood. 
 - Hoboken, N.J. :  Wiley Pub.,  c2009. 
 - 1 online resource (xviii, 385 p.) :  ill. 
 - For dummies .
 - For dummies. .
<br/><br/> Description based on print version record.  Includes index. 
<br/><br/> "Successful landing pages don't happen by accident, they follow a carefully crafted formula. If you want to convert visitors to your site into sales, it's crucial to understand how to design, monitor, and maintain your landing page. This straightforward, plain-English guide shows you how to cover all the bases-from the visual layout, to using language effectively, to linking strategies, and more. The book is packed with practical tips and techniques, it also identifies common mistakes and pitfalls you should avoid"--Resource description page. 
<br/><br/><label>ISBN: </label>0470502118 9780470502112 
<br/><br/><label>Source: </label>CL0500000067  Safari Books Online 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Web sites--Internet marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.