Brand rewired connecting intellectual property, branding, and creativity strategy - Chasser, Anne H.; Wolfe, Jennifer C.; Safari eBooks (Hoboken, N.J. : J. Wiley & Sons, 2010)
Description based on print version record.
Includes bibliographical references (p. 197-214) and index.
Keywords: Product management; Branding (Marketing); Intellectual property; Strategic planning; Electronic books