TY  - BOOK
AU  - Nalty,Kevin H.
ED  - Safari eBooks.
TI  - Beyond viral: how to attract customers, promote your brand, and make money with online video 
T2  - The new rules of social media series
PY  - 2010///
KW  - Viral marketing
KW  - Internet videos
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; The least a marketer needs to know -- Flavors of video: from skateboarding cats to pro -- Viral video is dead -- Video's role in the marketing funnel -- The most visceral form of social media -- Inside YouTube -- Agencies searching for role -- Learning from online-video "stars" -- Marketing via Webstars -- Paid video advertising -- Measuring ROI and performance of online video -- Video and search engine optimization -- How to get popular on YouTube -- Can you make money from online video? -- Guerrilla video for entrepreneurs and cause-related marketing -- Learning from Obama Girl / by Ben Relles -- Insider information: behind the curtain -- The future of online video
UR  - http://ezproxy.alfaisal.edu/login?url=http://academic.safaribooksonline.com/?uiCode=sdl&xmlId=9780470598887
ER  -