Hatch, Mary Jo, <br/><br/>
Taking brand initiative :  how companies can align strategy, culture, and identity through corporate branding / 
 How companies can align strategy, culture, and identity through corporate branding 
Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins. 
 - First edition. 
 -  [2008] 
 - 1 online resource (1 volume) :  illustrations 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of employees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Source: </label>CL0500000655  Safari Books Online 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate image.<br/>Corporate culture.<br/>Branding (Marketing)
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD59.2