The unofficial guide to building your business in the Second Life virtual world marketing and selling your product, services, and brand in-world - Mahar, Sue Martin; Safari eBooks; Mahar, Jay. (New York : American Management Association, 2009)
About Second Life -- Genesis of life online -- A virtual melting pot -- Getting started -- The essentials for creating and maintaining your Second Life -- Your virtual real estate -- Creating a business plan -- Netiquette and codes of conduct -- Virtual-world business values -- Commerce -- Education and training -- Coordination and innovation -- Business strategies -- Business relationships -- Marketing -- Selling your products and services -- Networking -- Meetings -- Staffing the Metaverse -- What's to come -- The evolving Metaverse.
Includes index.
Electronic reproduction.
Keywords: Second Life (Web site); Shared virtual environments -- Economic aspects; Internet industry; Internet marketing; Electronic commerce; Electronic books