Game on energize your business with social media games - Radoff, Jon.; Safari eBooks (Indianapolis, IN : Wiley Pub., 2011)
Understanding social games -- How to play this book -- Games have changed the business playfield -- Developing social media games -- Customers as players -- Fungineering -- Turning work into fun -- Designing social games -- Anatomy of a social game -- Understanding social game business models -- Using storytelling to understand your design objectives -- Creating compelling game systems -- Designing game interfaces -- Designing for virtual goods -- Coda.
Description based on print version record.
Includes bibliographical references (p. [365]-370) and index.
Keywords: Internet marketing; Social media -- Economic aspects; Online social networks -- Economic aspects; Social media -- Games; Online social networks -- Games; Marketing -- Social aspects -- Games; Computer games -- Design; Electronic books