Williams, David,  1963- <br/><br/>
Connected CRM  implementing a data-driven, customer-centric business strategy /  [electronic resource] : 
 Connected customer relationship marketing 
David S. Williams. 
 - Hoboken, N.J. :  Wiley,  c2014. 
 - 1 online resource (1 v.) :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Source: </label>CL0500000485  Safari Books Online 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management.<br/>Relationship marketing.<br/>Strategic planning.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.