TY  - BOOK
AU  - Williams,David
ED  - Safari eBooks.
TI  - Connected CRM: implementing a data-driven, customer-centric business strategy 
PY  - 2014///
KW  - Customer relations
KW  - Management
KW  - Relationship marketing
KW  - Strategic planning
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index
UR  - http://ezproxy.alfaisal.edu/login?url=http://academic.safaribooksonline.com/?uiCode=sdl&xmlId=9781118835807
ER  -