Marketing and finance creating shareholder value - McDonald, Malcolm; Smith, Brian D. (Brian David), 1961-; Ward, Keith, 1949-; Safari eBooks (Chichester, UK : Wiley, 2013)
Description based on print version record.
Revision of the author's Marketing due diligence.
Includes bibliographical references and index.
Keywords: Corporations -- Valuation; Corporations -- Investor relations; Stocks -- Marketing; Stocks -- Prices; Economic value added; Risk assessment; Electronic books