The social media MBA your competitive edge in social media strategy development & delivery - Holloman, Christer; Adeyeri, Eb.; Safari eBooks (Chichester, U.K. : Wiley, 2012)
Quick recap -- Bridging the social media gap -- The rise of branded content -- Power of integration -- Intent is the new demographic -- Targeting the easily influenced not the highly influential -- The profit manifesto -- Social media business engineering -- Power struggles of the advocate age -- ARM -- Aviva -- Dell -- Evans Cycles -- GlaxoSmithKline -- Kodak -- Royal Philips Electronics -- Sage -- The ethnocentric bias -- Digital dragons, elephants and tigers -- Design thinking and social media -- God technology.
Description based on print version record.
Includes bibliographical references and index.
Keywords: Information technology -- Management; Social media; Customer relations; Internet marketing; Branding (Marketing); Electronic books