Norberg, Eric G., <br/><br/>
Radio programming :  tactics and strategy / 
Eric G. Norberg. 
 -  2016. 
 - 1 online resource (1 volume). 
 - Broadcasting & cable series .
 - Broadcasting & cable series. .
<br/><br/> Originally published in 1996 by Focal Press.  Includes index. 
<br/><br/>The basic principles of radio programming -- Structuring your station and creating identity -- Positioning your station against the competition -- Leading an airstaff -- Music as a programming weapon -- News as a programming weapon -- Promoting your station -- Grading your programming performance : what you need to know about ratings -- Working with your general manager -- Working with sales -- Working with engineering -- The FCC and you -- Attaining your career goals. 
<br/><br/><label>ISBN: </label>9781136026898 1136026894 
<br/><br/><label>Source: </label>CL0500000792  Safari Books Online 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Radio programs--Planning.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>PN1991.55