TY  - BOOK
AU  - Norberg,Eric G.
ED  - Safari eBooks.
TI  - Radio programming: tactics and strategy 
T2  - Broadcasting & cable series
AV  - PN1991.55 
PY  - 2016///
CY  - Abingdon [England], New York, NY
PB  - Routledge
KW  - Radio programs
KW  - Planning
KW  - Electronic books
KW  - local
N1  - Originally published in 1996 by Focal Press; Includes index; The basic principles of radio programming -- Structuring your station and creating identity -- Positioning your station against the competition -- Leading an airstaff -- Music as a programming weapon -- News as a programming weapon -- Promoting your station -- Grading your programming performance : what you need to know about ratings -- Working with your general manager -- Working with sales -- Working with engineering -- The FCC and you -- Attaining your career goals
UR  - http://ezproxy.alfaisal.edu/login?url=http://academic.safaribooksonline.com/?uiCode=sdl&xmlId=9781136026898
ER  -