Nagle, Thomas T.,  1951- <br/><br/>
The strategy and tactics of pricing :  a guide to growing more profitably / 
Thomas T. Nagle, John E. Hogan, Joseph Zale. 
 - Fifth edition. 
 -  2016. 
 - 1 online resource (1 volume) :  illustrations 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implementation : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing. 
<br/><br/><label>ISBN: </label>9781351969505 1351969501 9781138227095 1138227099 9781292023236 1292023236 9780136106821 013610682X 
<br/><br/><label>Source: </label>CL0500000793  Safari Books Online 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing.<br/>Marketing--Decision making.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5416.5