TY  - ADVS
AU  - Morrison,Michael
ED  - Safari eBooks.
TI  - Injecting iAds into iPhone apps
T2  - O'Reilly breakdown
PY  - 2010///
KW  - Internet marketing
KW  - Cell phone advertising
KW  - Marketing
KW  - Technological innovations
KW  - iPhone (Smartphone)
KW  - Application software
KW  - Electronic books
KW  - local
N1  - Title from title screen; Interviewer, Brett McLaughlin
N2  - "Apple's new iAd framework promises to standardize the world of app marketing. Rather than learning and choosing from several third-party providers, Apple's framework makes it simple to inject iAds into your own apps. But, like any framework, you've got to know how it works--and where the tricky spots are. Mike Morrison, a seasoned iPhone app developer, takes you through the ins and outs of iAds. You'll learn how to handle multiple orientations, position an ad for maximum visibility, and even check out how your ads are doing."--Resource description page
UR  - http://ezproxy.alfaisal.edu/login?url=http://academic.safaribooksonline.com/?uiCode=sdl&xmlId=9781449301903
ER  -