Boatwright, Peter. <br/><br/>
Built to love  creating products that captivate customers /  [electronic resource] : 
 Creating products that captivate customers 
Peter Boatwright & Jonathan Cagan. 
 - 1st ed. 
 - San Francisco, Calif. :  Berrett-Koehler Publishers,  c2010. 
 - 1 online resource (xiii, 169 p.) :  ill. 
 - A BK business book .
 - BK business book. .
<br/><br/> "The science of product emotion"--Cover. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Source: </label>CL0500000125  Safari Books Online 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Psychological aspects.<br/>Product management.<br/>Customer relations--Management.<br/>Emotions.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.