TY  - BOOK
AU  - Boatwright,Peter
AU  - Cagan,Jonathan
ED  - Safari eBooks.
TI  - Built to love: creating products that captivate customers 
T2  - A BK business book
PY  - 2010///
KW  - New products
KW  - Psychological aspects
KW  - Product management
KW  - Customer relations
KW  - Management
KW  - Emotions
KW  - Electronic books
KW  - local
N1  - "The science of product emotion"--Cover; Includes bibliographical references and index
UR  - http://ezproxy.alfaisal.edu/login?url=http://academic.safaribooksonline.com/?uiCode=sdl&xmlId=9781605096995
ER  -