Goodman, Michael B. <br/><br/>
Corporate communication  tactical guidelines for strategic practice /  [electronic resource] : 
Michael B. Goodman and Peter B. Hirsch. 
 - 1st ed. 
 - New York :  Business Expert Press,  2012. 
 - 1 online resource (1 v.) :  ill. 
 - Business Expert Press corporate communication collection .
 - Corporate communication collection. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Corporate communication : adapting to change -- Corporate communication and contemporary business challenges -- Understanding the business environment, linking with its history -- Strategic and tactical models for corporate communication practice : a workshop approach for strategic planning and tactical performance -- Tools and techniques for internal corporate communication -- Tools and techniques for external corporate communication -- Metrics : measures that determine the success of communication -- Research and resources. 
<br/><br/><label>ISBN: </label>9781606493090 1606493094 
<br/><br/><label>Source: </label>CL0500000207  Safari Books Online 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business communication.<br/>Communication in management.<br/>Communication in organizations.<br/>Corporations--Public relations.<br/>International cooperation.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.