Corporate communication tactical guidelines for strategic practice - Goodman, Michael B.; Hirsch, Peter B.; Safari eBooks (New York : Business Expert Press, 2012)
Corporate communication : adapting to change -- Corporate communication and contemporary business challenges -- Understanding the business environment, linking with its history -- Strategic and tactical models for corporate communication practice : a workshop approach for strategic planning and tactical performance -- Tools and techniques for internal corporate communication -- Tools and techniques for external corporate communication -- Metrics : measures that determine the success of communication -- Research and resources.
Description based on print version record.
Includes bibliographical references and index.
Keywords: Business communication; Communication in management; Communication in organizations; Corporations -- Public relations; International cooperation; Electronic books