TY  - BOOK
AU  - Goodman,Michael B.
AU  - Hirsch,Peter B.
ED  - Safari eBooks.
TI  - Corporate communication: tactical guidelines for strategic practice 
T2  - Business Expert Press corporate communication collection
PY  - 2012///
KW  - Business communication
KW  - Communication in management
KW  - Communication in organizations
KW  - Corporations
KW  - Public relations
KW  - International cooperation
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Corporate communication : adapting to change -- Corporate communication and contemporary business challenges -- Understanding the business environment, linking with its history -- Strategic and tactical models for corporate communication practice : a workshop approach for strategic planning and tactical performance -- Tools and techniques for internal corporate communication -- Tools and techniques for external corporate communication -- Metrics : measures that determine the success of communication -- Research and resources
UR  - http://ezproxy.alfaisal.edu/login?url=http://academic.safaribooksonline.com/?uiCode=sdl&xmlId=9781606493083
ER  -