Papakonstantinidis, Stavros,

R U #SoLoMo ready? : consumers and brands in the digital era / Consumers and brands in the digital era Stavros Papakonstantinidis, Athanasios Poulis and Prokopis Theodordis. - First edition. - 2016. - 1 online resource (1 volume) - Digital and social media marketing and advertising collection . - Digital and social media marketing and advertising collection. .

Includes bibliographical references and index.

9781631572579 1631572571

CL0500000713 Safari Books Online


Internet marketing.
Branding (Marketing)


Electronic books.

HF5415.1265