#Share : how to mobilize social word of mouth (sWOM) - Wood, Natalie T., 1970-; Safari eBooks (New York, NY : Business Expert Press, 2017)
Social word of mouth marketing (sWOM) -- The social consumer: the who, what, why, and how behind sharing -- Social business: it's not just about marketing -- Legal and regulatory issues: clear and conspicuous disclosures -- Social media policy and guidelines: the rules of engagement -- Storytelling: what do you say and how do you say it -- Social influence: the power of persuasion -- sWOM on popular platforms.
Description based on online resource; title from title page (Safari, viewed February 27, 2017).
Includes bibliographical references and index.
Keywords: Viral marketing; Word-of-mouth advertising; Social media -- Economic aspects; Electronic books