How to protect (or destroy) your reputation online : the essential guide to avoid digital damage, lock down your brand, and defend your business - David, John P.; Safari eBooks (Wayne, NJ : Career Press, 2017)
The internet as judge, jury, and executioner -- Preventing and addressing online problems -- Policies and tools for business -- Understand and manage online review sites -- Build your reputation with ongoing marketing activities -- The ever-changing world of ORM.
Description based on online resource; title from title page (Safari, viewed December 1, 2016).
Includes bibliographical references and index.
Keywords: Internet in public relations; Corporate image; Reputation; Social media -- Economic aspects; Electronic books