McCreadie, Karen.

Low-budget marketing for rookies [electronic resource]. - London : LID Pub., c2014. - 1 online resource (1 v.) : ill. - For rookies . - For rookies. .

Author's name from back cover. "From rookie to expert in a week"--Cover. Includes index.

9781907794711 1907794719

CL0500000458 Safari Books Online


Marketing.
Marketing--Management--Cost effectiveness.
Marketing--Costs.


Electronic books.