Rock your business : what you and your company can learn from the business of rock and roll - Fishof, David; Levin, Michael Graubart; Safari eBooks (Dallas, Tx. : BenBella, 2012)
Take it to the limit : finding the big idea -- More than a feeling : making it real -- Money for nothing : bringin' your idea to life -- Ticket to ride : the big secret of a mini-business plan -- Like a virgin : choosing the right partner -- Lean on me : the barter system -- You ain't seen nothin' yet : crafting the perfect pitch -- The new kid in town : how to stand out in a crowd -- Ain't no mountain high enough : overcoming obstacles -- Every rose has its thorn : taking fear out of the equation -- We will rock you : dealing with competition -- Barracuda : negotiation -- Dream on : moving from one big idea to the next -- Takin' care of business : run your company like you're a rock star.
Description based on print version record.
Includes index.
Keywords: Success in business -- Case studies; Entrepreneurship -- Case studies; Music trade -- Case studies; Music -- Economic aspects -- Case studies; Electronic books