TY  - BOOK
AU  - Dietzel,J(uml)org
ED  - Safari eBooks.
TI  - Create, connect, convince: fundamentals of advertising, branding, communication 
PY  - 2008///
KW  - Advertising
KW  - Branding (Marketing)
KW  - Communication in marketing
KW  - Electronic books
KW  - local
N1  - At head of title: 3 in 1; Includes index
UR  - http://ezproxy.alfaisal.edu/login?url=http://academic.safaribooksonline.com/?uiCode=sdl&xmlId=9789814435352
ER  -