TY  - BOOK
AU  - Zacharakis,Andrew
AU  - Spinelli,Stephen
AU  - Timmons,Jeffry A.
AU  - Timmons,Jeffry A.
ED  - McGraw-Hill eBooks.
TI  - Business plans that work : a guide for small business / 
SN  - 9780071748834 (print ISBN)
AV  - HD30.28  .T5766 2011
U1  - 658.4/012 23
PY  - 2011///
CY  - New York, N.Y. : 
PB  - McGraw-Hill Education LLC., 
KW  - Business planning
KW  - Small business
KW  - Entrepreneurship
KW  - Electronic books
KW  - local
N1  - Rev. ed. of: Business plans that work / Jeffry A. Timmons, Stephen Spinelli, Andrew Zacharakis. c2004; Includes bibliographical references and indexes; A. Preface -- Book design -- A special note -- B. About the authors -- 1. Entrepreneurs create the future -- Entrepreneurship in america -- Understanding yourself -- Zach's star of success -- The nature of opportunity -- 2. Before you start planning, ask the right questions -- The quick screen -- The business planning guide -- Some business plan basics: a process -- Types of plans -- 3. Getting started -- The story model: a plan for whom? -- Cover page -- Executive summary -- Table of contents -- Chapter summary -- 4. Industry: zoom lens on opportunity -- Customer -- Chapter summary -- 5. Company and product description: selling your vision -- Chapter summary -- 6. Marketing plan: reaching the customer -- Target market -- Product/service strategy -- Pricing strategy -- Distribution strategy -- Advertising and promotion -- Sales strategy -- Sales forecasts -- Chapter summary -- 7. Operations and development: execution -- Operations plan -- Development plan -- Chapter summary -- 8. Team: the key to success -- Team bios and roles -- Advisory boards, board of directors, strategic partners, external members -- Compensation and ownership -- Chapter summary -- 9. The critical risks and offering plan sections -- Critical risks: understanding the critical drivers to your success -- Offering plan: how much do you need? -- Chapter summary -- 10. Financial plan: telling your story in numbers -- Creating initial estimates -- The financial statements -- Description of statements -- Appendices: adding bells and whistles -- Chapter summary -- 11. Conclusion -- Lazybones epilogue -- Next steps if you need funding -- Beyond the business plan -- Conclusion -- A. Appendices 1: quick screen exercise -- B. 2: business planning guide exercise -- Step 1: segment information into key sections -- Step 2: list tasks that need to be completed -- Step 3: combine the list of segments and the list of tasks to create a calendar -- Step 4: a framework to develop and write a business plan -- C. 3: sample presentation
N2  - Business Plans That Work gives you an easy-to-follow template for conceptualizing, writing, focusing, and revising a business plan that converts your business idea into financial profit
UR  - http://ezproxy.alfaisal.edu/login?url=http://accessengineeringlibrary.com/browse/business-plans-that-work-a-guide-for-small-business-second-edition
ER  -