Wirtz, Jochen. <br/><br/>
Essentials of services marketing 
 Services marketing 
Jochen Wirtz, Christopher Lovelock 
 - 3rd ed 
 - HARLOW  PEARSON  ©2018.  
 - xxxvi,670p: 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/> Available to OhioLINK libraries 
<br/><br/><label>ISBN: </label>9781292089959 
<br/><br/><label>Source: </label>CL0500000196  Safari Books Online 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Print books.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .W57 2018